Das Geheimnis der Kennzahlen

» Das Geheimnis der Kennzahlen

August 23rd, 2010 | In Kommunikation, Literatur, Marktdaten, Ungefiltert | No Comments » (c)Andreas Rudolph

Hier ein paar nachdenkenswerte Entwicklungen aus dem Wissensgebiet des betrieblichen Rechnungswesens, die heute im Handelsblatt zu lesen waren

What Is Customer Opinion Good For?

» What Is Customer Opinion Good For?

August 23rd, 2010 | In English Content, Innovation, Rolle des PM, Ungefiltert | No Comments » (c)Andreas Rudolph

James Heskett is a Baker Foundation Professor, Emeritus, at Harvard Business School. He asks in his newest article → What Is Customer Opinion Good For?

With this provocative question he starts an interesting discussion among his readers about the topics innovation, and customer intimacy. In addition can you find in these answers a large amount of supplemental information

Secrets to Creating a Culture of Innovation

» Secrets to Creating a Culture of Innovation

August 20th, 2010 | In English Content, Innovation, Kreativität, Ungefiltert | 2 Comments » (c)Andreas Rudolph

These days have I seen an interesting Article in the Harvard Business Review, which deals with my favorite topic “innovation”.

I had to look twice, but in reality this article was not about innovation, but about ideation. As many people use a wrong definition, I thought it might be a good idea to (again) look into the definitions

Google and the Myth of Free Time

» Google and the Myth of Free Time

August 17th, 2010 | In Corporate Strategy, English Content, Kreativität, Ungefiltert | No Comments » (c)Andreas Rudolph

Google is known as a very innovative company. In particular their innovation friday is famous. Here in my blog, I have written several articles, in which I discuss the usefulness of this approach.

In his article in the Harvard Business Review → Google and the Myth of Free Time, Chris Trimble writes about this strategy as well. In contrast to me and others, he basically does not think very positive about Google’a approach to foster innovation.

Using my experiences with both, a similar approach, and the development of innovative products, I would like to comment on his article.

Gut kopiert ist halb gewonnen

» Gut kopiert ist halb gewonnen

August 13th, 2010 | In Anforderungen, Development, Innovation, Ungefiltert | No Comments » (c)Andreas Rudolph

In ihrem heute veröffentlichten Artikel → Gut kopiert ist halb gewonnen befasst sich das Handelsblatt mit dem Thema Innovation, und (u.a.) mit dem Buch Copycats von Oded Shenkar, einem Management-Professor an der Ohio State University

Ten tech-enabled business trends to watch

» Ten tech-enabled business trends to watch

August 11th, 2010 | In Corporate Strategy, English Content, Prognosen, Ungefiltert, Web 2.0 | No Comments » (c)Andreas Rudolph

Recently the Mc Kinsey Quarterly published an article about several technologically enabled business-trends to watch. I have already written here about several of these trends, and now want to highlight some of them

Proactive Versus Reactive Strategies

» Proactive Versus Reactive Strategies

August 9th, 2010 | In Corporate Strategy, English Content, Strategie, Ungefiltert | No Comments » (c)Andreas Rudolph

When developing new products, one strategic choice can particularly be tricky to take. This is the choice wether your product shall be the first (in its category) in the market (proactive strategy), or if a reactive strategy is likely be more successful. The answer to the question, which strategy is the best, is not so simple to give, as it might seem to be. At least in terms of financial results sometimes a proactive strategy might be the strategy of choice, sometimes it is not, but the reactive strategy is superior

Innovation, Pricing und die Hochpreisstrategie

» Innovation, Pricing und die Hochpreisstrategie

August 5th, 2010 | In Innovation, Literatur, Market Relation, Ungefiltert | No Comments » (c)Andreas Rudolph

Heute morgen habe ich in der New York Times einen Bericht gelesen, der sowohl zu sommerlichem Wetter passt, als auch zu der Frage, wie Produktinnovationen funktionieren, und ob sie finanziellen Sinn machen. Ok, Sie müssen sich ein wenig anstrengen, aber diese Studie läßt sich schliesslich doch gut auf High Tech Produkte übertragen

Außenwirtschaft - Going International

» Außenwirtschaft – Going International

August 2nd, 2010 | In Globalization, Marktdaten, Ungefiltert | No Comments » (c)Andreas Rudolph

Heute ist mir eine interessante Nachricht des iXPOS Außenwirtschaftsportals über den Mercosur in die Hände gefallen. Diese Nachricht hat mich dazu inspiriert, mal wieder über ein Thema aus dem internationalen Umfeld zu schreiben.

Heute befasse ich mich mit den Möglichkeiten, die eine kleine Firma hat, ins Ausland zu gehen

Creation Spaces - Einrichtung

» Creation Spaces – Einrichtung

July 28th, 2010 | In Innovation, Management, Strategie, Ungefiltert | No Comments » (c)Andreas Rudolph

Heute habe ich in der Washington Post einen Artikel von John Hagel, John Seely Brown, and Lang Davison des Deloitte Center for the Edge gelesen, der sich um Creation Spaces dreht.

Nachdem ich neulich über Creation Spaces generell geschrieben habe, möchte ich hier ein paar Hinweise zur Einrichtung und zum Betrieb solcher Creation Spaces geben