Present Like Steve

While writing about my new photoblog in my blogpost → Design Matters, I found other good examples about presentation techniques. As I often see very bad presentations, I always like to look at these good examples.

Present like Steve

If you have sometimes seen a key note speech by Steve Jobs from Apple, you might think as I do: Well, that’s a good presenter. The following video shows a commented version of one of his keynote speeches.

Takeaways

Here the takeaways:

• Set a single headline that guides the audience thru the day.
• Make your own theme clear and consistent.
• Provide the outline and then open and close each section with a clear transition inbetween.
• Make it easy for followers to follow the story.
• Be exited, and use vocabulary like “cool, incredible…” (If the presenter is not exited, how shall the audience be?)
• Sell an experience, and make numbers and statistics meaningfull.
• Offer analogies that help your audience to mentally connect your information with things they already know.
• Make sure your visuals are easy on the eye, and are simple (use very little text, just 1-2 pictures, and paint simple figures that do not overwhelm.
• Entertain your audience, and present like a shown (i.e. use video clips, etc).
• Identify your memorable moment, and build up to it.
• Rehearse, rehearse and rehearse more.
• Provide an added value, and give your audience an added bonus to walk away with.

Bonnie Basler

On the PresentationZen site, I found interesting stuff about the quality of technical presentations (see → Who says technical presentations can’t be engaging?).

The blogpost talks about the techniques, which Dr Basler uses to deliver overwhelming presentations. The article recommends the following elements for a good technical presentation:

• Tell a story, the people will remember, rather than simply showing all the data.
• Answer unasked questions as well. These are the questions about the “so what”, and the “why does it matter to me”.
• Use simple visuals

Tags: Beispiele, English Content, KnowHow, Messaging, Presentation | Comments Off