What Is Customer Opinion Good For?

English Content, Innovation, Rolle des PM, Ungefiltert

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What Is Customer Opinion Good For?

James Heskett is a Baker Foundation Professor, Emeritus, at Harvard Business School. He asks in his newest article → What Is Customer Opinion Good

Secrets to Creating a Culture of Innovation

English Content, Innovation, Kreativität, Ungefiltert

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Secrets to Creating a Culture of Innovation

These days have I seen an interesting Article in the Harvard Business Review, which deals with my favorite topic "innovation". I had to look twice,

Google and the Myth of Free Time

Corporate Strategy, English Content, Kreativität, Ungefiltert

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Google and the Myth of Free Time

Google is known as a very innovative company. In particular is their strategy famous that allows each employee to invest 20% of the working time into

Ten tech-enabled business trends to watch

Corporate Strategy, English Content, Prognosen, Ungefiltert, Web 2.0

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Ten tech-enabled business trends to watch

Recently the McKinsey Quarterly published an article about several technologically enabled business-trends to watch. I have already written here

Proactive Versus Reactive Strategies

Corporate Strategy, English Content, Strategie, Ungefiltert

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Proactive Versus Reactive Strategies

When developing new products, one strategic choice can particularly be tricky to take. This is the choice wether your product shall be the first (in i

Positioning for Growth

English Content, Market Relation, Positioning, Ungefiltert

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Positioning for Growth

In particular in the High Tech industry, the proper positioning of the products and the services is essential in generating market demand. In this

Creation Spaces

English Content, Innovation, Ungefiltert

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Creation Spaces

Having read an interesting article in the Harward Business Review, I will write here about the possibilities to enhance the innovativeness of your com

Interessante Twitterbeiträge

Allgemein, English Content, Tweets

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Interessante Twitterbeiträge

Twitter ist eine unerschöpfliche Quelle für Informationen und fremde Artikel. In diesem Post werde ich kurz einige zusammenfassen. Kreativität und

Interesting articles and news from product camp, etc

Development, English Content, Literatur, Tweets, Ungefiltert

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Interesting articles and news from product camp, etc

Again there is a lot of interesting reading in my mailbox, which I briefly want to share with you. In this blogpost, I will write about the following

Corporate Strategy, English Content, Globalization, Market Relation, Tweets, Ungefiltert

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“BMW Marketing 101″ Checked

Since some days I am active on Twitter.com (a Microblogging site, which allows its users to exchange small messages). Inspired by a comment that said

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