You're not the boss of me, young man

English Content, Kommunikation, Ungefiltert

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You’re not the boss of me, young man

On the → Forrester Blog for Technology Product Management & Marketing Professionals, Tom Grant writes an interesting post about the role of priv

Down To Business: No One Owns Market Leadership

Management, Market Relation, Ungefiltert

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Down To Business: No One Owns Market Leadership

Rob Preston hat in der Information Week Global CIO → Down To Business: No One Owns Market Leadership einen interessanten Kommentar veröffentlicht,

Warum wir uns Gefühle kaufen

Anforderungen, Corporate Strategy, Kommunikation, Management, Ungefiltert

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Warum wir uns Gefühle kaufen

Heute empfehle ich Ihnen ein Buch, das ich interessant finde, um besser zu verstehen wie (potentielle) Kunden ticken. Dieses Wissen ist wichtig, W

Innovationselite im Mittelstand gesucht

Kommunikation, Kreativität, Management, Ungefiltert, Wettbewerb

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Innovationselite im Mittelstand gesucht

Heute bin ich auf die Webseite www.top100.de aufmerksam gemacht worden. Wenn hier Mittelständler mitlesen sollten, hier ein Hinweis, der Sie vielleic

Design Matters

English Content, Management, Ungefiltert, Werkzeuge

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Design Matters

While working on my new photoblog (where I will soon start to share my fashion and people photos), I found a lot of inspring information, which helps

English Content, Kommunikation, Ungefiltert

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Present Like Steve

While writing about my new photoblog in my blogpost → Design Matters, I found other good examples about presentation techniques. As I often see ve

European Consumer Strategies

Economy, English Content, Positioning, Ungefiltert, Wirtschafts-Krise

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European Consumer Strategies

Recently I wrote about the current economic crisis, and studies, which suggest strategies about how to → win in this down economy. Here and ther

Made to Stick and the Curse of Innovation

Anforderungen, English Content, Management, Positioning, Ungefiltert

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Made to Stick and the Curse of Innovation

A large portion of new and innovative products fails in the marketplace (many studies show that the success rate is below 10%). This is a very ineff