Wie Sie Marktführer bleiben

Im heutigen Harvard Business Manager startet eine Serie über die Frage, wie ein Marktführer Marktführer bleibt. Die Autoren bemerken Interessantes

Innovation and the Feature Spiral

In his blog → How To Be A Good Product Manager, Jeff Lash has written an interesting article about the "feature spiral" (→ Product management i

Why some technical decisions are too important to leave to engineers

Many business leaders see innovation as essential, in addressing the current economic downturn. In this article, I will highlight a possible problem,

Innovation, und die Rolle des Produktmanagements

Heute gab es im Manager Magazin einen interessanten Artikel zu lesen mit dem Thema → Vernetztes Wohnen: Zwischen Anspruch und Träumerei. Ich erwä

Role of the Product Vision when Development goes Agile

As Roman Pichler correctly puts it in his article on the → InformIT Network: "An effective product vision ensures the success of Scrum by guiding

SCRUM Product Owner: Role and Task

Scrum is an organization model, and used by companies that develop products with agile methods. It has been invented as a means to professionalize the

Agile Product Management

These days, software systems are large, and they become challenging and expensive to create. In the recent years, many companies tried to formalize th

Profitable Product Management

In particular in these days of economic crisis, products, and product related profits are important. Many companies understand that innovations might

Warum ist Produktmanagement Notwendig

Heute habe ich in meinen Sitestatistiken folgende Frage eines anonymen Surfers gefunden: "Warum ist Produktmanagement notwendig". Wie ich finde, ist e

Zukünftige Trends

Hier finden Sie Verweise auf einige interessante Artikel, die sich mit der Frage beschäftigen, in welche Richtung sich die Kundenbedürfnisse weitere